In-depth talk on your brand purpose otherwise known as your Why. This is a common and familiar obstacle within DIY brands, it stops you in your brand strategy tracks. Specially if you can't pinpoint you're why...it's like mud you can't pull yourself out of. In today's episode I'll be going through what is a brand why statement, why you need one, the benefits of one, how to go about discovery yours and lastly how to write a purpose statement effectively for your DIY brand.
In-depth talk on your brand purpose otherwise known as your Why. This is a common and familiar obstacle within DIY brands, it stops you in your brand strategy tracks. Specially if you can't pinpoint you're why...it's like mud you can't pull yourself out of. In today's episode I'll be going through what is a brand why statement, why you need one, the benefits of one, how to go about discovery yours and lastly how to write a purpose statement effectively for your DIY brand.